Lately, the internet has been abuzz with the recent “Hour of Code” campaign. For those unaware, this is a campaign that aims to introduce people (largely children), to the world of programming in order to “jump-start their futures”. The campaign features well-renowned programmers such as Ashton Kutcher, Shakira, and Barack Obama. Now I’m not attempting make light of Obama’s apparent bubble sort knowledge, but it just feels far too superficial. Additionally, I’m not necessarily saying that these individuals don’t know or can’t learn how to program, but all of these campaigns over years have been the same. You grab a few celebrities who quite obviously aren’t interested in this sort of thing and try to sell it to the audience. It’s quite painful for me to watch.